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Folosirea în reclamele proprii de produse ale concurenţei cu scopul de a evidenţia calităţile modelului propriu nu este ceva nou. Sau de a pune în evidenţă defectele concurenţei. Chiar dacă reclamă la Citroen C4 a fost una spectaculoasă, în realitate nu avea nici o legătura cu modelul comercializat, Chevrolet având grijă să ne amintească de acest lucru la finalul clipului video cu un cinic "Get real".
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